Case studies
Learn more about how our partners use Metrics for News

From print-first to audience-first: Using analytics to change the newsroom mindset By Shirley Qiu | June 2019

What does becoming a digital newsroom mean? Here's how the Virginian Pilot navigated that question — by shaping a new digital reporting team and making strategy decisions based on data.

How to use analytics to identify and build a popular new beat By Shirley Qiu | April 2019

The Virginian-Pilot used data to find a new beat topic to reach new audiences. Now, the beat is consistently one of the highest-performing in the newsroom.

Interested? Have other questions?