Case studies
Learn more about how our partners use Metrics for News

5 ways Advocate Media is addressing reader fatigue By Shirley Qiu | June 2020

As news organizations begin to see declining reader interest in coronavirus coverage, we talked to one hyperlocal news organization in Dallas to see how they’re pivoting coverage to evolve with reader interests.


Want to find time for more enterprise reporting? Dive into analytics. By Shirley Qiu | July 2019

Analytics don’t have to clash with journalistic values. Here’s how one team of reporters at The Buffalo News used analytics to reinforce its mission.


From print-first to audience-first: Using analytics to change the newsroom mindset By Shirley Qiu | June 2019

What does becoming a digital newsroom mean? Here's how the Virginian Pilot navigated that question — by shaping a new digital reporting team and making strategy decisions based on data.


How to use analytics to identify and build a popular new beat By Shirley Qiu | April 2019

The Virginian-Pilot used data to find a new beat topic to reach new audiences. Now, the beat is consistently one of the highest-performing in the newsroom.

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