Privacy Policy

Effective Date: January 1, 2020

American Press Institute (“API”) is committed to protecting the privacy and security of the information we collect and to being transparent about the ways in which we collect and process your information. This policy describes our practices for handling your information on the API website, Metrics for News website, and any other website, online service, or mobile application we operate that links to this Privacy Policy (the “Services”).

Collection of Information

When you interact with us through our Services, we may collect or receive the following types of information:

Information you provide directly to us. For certain activities, we may collect the following types of information:

  • Contact information, such as name and email address;
  • Sign-In information, such as username and password;
  • Payment information, such as credit card number, expiration date, and credit card security code, where needed to complete a transaction;
  • Information you provide us when you send us correspondence, comment on our website, upload content, subscribe to a service, or otherwise participate on the Services;

Information we collect automatically. We may also collect certain information automatically when you use our Services, such as your Internet protocol (IP) address, mobile device identifier, browser type, operating system, Internet service provider, pages that you visit before and after using the Services, the date and time of your visit, information about the links you click and pages you view within the Services, and other standard server log information.

Integrations with Other Services. Our Services may be integrated with various online services, such as Google Analytics, Adobe Analytics, Chartbeat, Facebook and Twitter, or content management systems (collectively, “platforms”). Our Services may enable you to access these platforms directly or indirectly through our Services. When you add a platform account to our Services or log into our Services using your platform account, we may collect relevant information necessary to enable our Services to access that platform and your data that platform holds. We may also share your information with that platform to facilitate or enhance the delivery of that platform or our Services.

As part of an integration with a platform, that platform may provide us with access to certain information that you have provided to the platform, and we will use, store, and disclose such information in accordance with this Privacy Policy. However, please remember that the manner in which platforms use, store, and disclose your information is governed by the policies that apply to those platforms.

Information we obtain from other sources. We may receive information about you from other sources, including through third-party services and organizations.

We may combine all of the information we collect or receive about you and use or disclose it in the manner described in this Privacy Policy. We also may aggregate or de-identify the information described above. Aggregated or de-identified data is not subject to this Privacy Policy.

How We Use Information

We may use the information you provide us to:

  • Meet our legitimate interests, including to fulfill your requests to make donations and requests for resources, services, and information; send you promotional materials, surveys, questionnaires, and other materials; analyze the use of the Services and user data to understand, improve, and operate the Services; and customize the content you see when you use the Services. Our legitimate interests are to administer our Services; develop, analyze, and improve our Services; notify users of changes to the Services; track visitor trends; and manage systems administration.
  • Meet our legal obligations, including to prevent potentially prohibited or illegal activities and otherwise comply with legal requirements; and
  • For any other purposes disclosed to you at the time we collect your information or pursuant to your consent. This consent may subsequently be withdrawn at any time by contacting us at Withdrawing consent does not affect the lawfulness of processing based on consent before it is withdrawn.

Where we need to collect information by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may cancel a product or service you have with us.

How We Share Information

There are certain circumstances in which we may share your information with certain third parties, as set forth below:

  • Authorized third-party vendors and service providers. We share your information with third-party vendors and service providers that help us with specialized services, including billing, payment processing, customer service, email deployment, advertising and marketing, security and performance monitoring, maintaining or servicing accounts, processing or fulfilling orders and transactions, verifying customer information, research, data hosting, auditing, and data processing.
  • Legal purposes. We may disclose information to comply with or respond to subpoenas, court orders, legal process, law enforcement requests, legal claims or government inquiries; detect and prevent fraud; and to protect and defend the legal rights, interests, safety, and security of API, our users, or the public.
  • Business transfers. We may share your information in connection with a substantial corporate transaction, such as the sale of a website, a merger, consolidation, asset sale, or in the unlikely event of bankruptcy.
  • With your consent. We may share information for any other purposes disclosed to you at the time we collect the information or pursuant to your consent.

If you access third-party services − such as social media services or third-party single-sign on tools − through the Services, these third-party services may be able to collect information about you, including information about your activity on the Services, and they may notify your connections on the third-party services about your use of the Services, in accordance with their own privacy policies.

If you choose to engage in public activities on the Services, you should be aware that any information you share there can be read, collected, or used by other users of these areas. You should use caution in disclosing information while participating in these areas. We are not responsible for the information you choose to submit in these public areas.

Third-Party Functionality

Some of the functionality on the Services may be provided by third parties that are not affiliated with API. These entities may collect or receive certain information about your use of the Services, including through the use of cookies, Web beacons, and similar technologies. API is not responsible for the privacy practices of these entities.

Do-Not-Track Signals and Similar Mechanisms.

Some web browsers transmit “do-not-track” signals to websites. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. We currently do not take action in response to these signals.

Cookies, Web Beacons, and Similar Technologies

API and certain third parties that provide content, advertising and other functionality on the Services use a variety of technologies to enable the efficient operation of the Services, to enhance the ease of use of the Services, and to gather statistics on how you use our Services. By using the Services, you consent to our use of cookies and similar technologies. You may be able to refuse or disable cookies by adjusting your web browser settings. Because each web browser is different, please consult the instructions provided by your web browser (typically in the “help” section). If you choose to refuse, disable, or delete these technologies, some of the functionality of the Services may no longer be available to you.

This section provides more information about some of those technologies and how they work.

    • Cookies. Cookies are small text files that websites and other online services use to store information about users on the users’ own computers. For example, cookies can be used to store your sign-in credentials so that you do not have to enter them each time you return to a website. Cookies also may be used to store a unique identification number tied to your computer so that a website can recognize you as the same user across different visits to the website. You can configure your Internet browser to warn you each time a cookie is being sent or to refuse cookies completely.

API and the third parties that provide content, ads, or functionality on the Services may use cookies to:

  • Collect information about your browsing activities in order to provide you with more relevant content and ads, on and off the Services; and
  • Relate the information automatically collected when you use the Services to information we obtain from you directly or from commercially available sources.
  • Other local storage. We, along with third-party partners, use other kinds of local storage, such as Local Shared Objects (also referred to as “Flash cookies”) and HTML5 local storage, in connection with the Services. These technologies are similar to the cookies discussed above in that they are stored on your computer and can be used to store certain information about your activities and preferences. These objects are stored in different parts of your computer from ordinary browser cookies, however. Many Internet browsers allow you to disable HTML5 local storage or delete information contained in HTML5 local storage using browser controls. For information about disabling or deleting information contained in Local Shared Objects, please click here.
  • Web beacons. We, along with our third-party partners, may also use technologies called Web beacons that communicate information from your Internet browser to a web server. Web beacons can be embedded in web pages, videos, or emails, and can allow a web server to read certain types of information from your browser, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed the Web beacon, the IP address of your computer, and the URL of the web page from which the Web beacon was viewed. We and our partners use Web beacons for a variety of purposes, including analyzing the use of the Services and in conjunction with cookies to provide content and ads that are more relevant to you.

How Long We Keep Information

We generally keep your information only for so long as reasonably necessary for the purposes set out above, or in accordance with applicable laws.

How We Protect Information

We take measures to help protect information from loss, theft, misuse and unauthorized access, disclosure, alteration, and destruction. However, no data storage system or transmission of data over the Internet or any other public network can be guaranteed to be 100% secure. Please note that information collected by third parties may not have the same security protections as information you submit to us, and we are not responsible for protecting the security of such information.

Your California Privacy Rights

We do not share personal information with third parties for their own direct marketing purposes.

International Users

We maintain information in the United States of America and in accordance with the laws of the United States, which may not provide the same level of protection as the laws in your jurisdiction. By using the Services and providing us with information, you understand and agree that your information may be transferred to and stored on servers located outside your resident jurisdiction and, to the extent you are a resident of a country other than the United States, that you consent to the transfer of such data to the United States for processing by us in accordance with this Policy. You may have certain rights as a data subject under local law. For example, local law may afford you the right to access, update, restrict, oppose, erase, port, and/or correct inaccuracies in your personal information under our control, subject to certain exceptions prescribed by law. To exercise these rights, please contact us using the contact information in the Questions section below.


API does not knowingly collect or store information from children under the age of 13, unless permitted by law. We will delete any information we may have inadvertently received from a child under 13 upon notice. If you have reason to believe that a child under the age of 13 has provided personal information to the API through our Services please contact us and we will endeavor to delete that information from our databases.

Changes to this Privacy Policy

We may modify this Privacy Policy from time to time. When we update the Privacy Policy, we will revise the “Effective Date” date above and post the new Privacy Policy.   We recommend that you review the Privacy Policy each time you visit the Services to stay informed of our privacy practices.


If you have any questions about this Privacy Policy or our practices, please contact us at