because news analytics are better than web analytics

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Current user?

Web analytics are frustrating for journalists. They're anecdotal, incomplete and confusing. What publishers really want is a better way to understand what their audiences value, what engages them and what will make them paying customers.

Our proprietary software Metrics for News gives news organizations powerful journalism analytics that go beyond traditional traffic metrics. It’s a strategic tool built around newsroom priorities to grow audiences, deepen engagement and drive subscriptions, and it's designed so every user can see how their work contributes to larger organizational goals.

Key features

Customized Dashboards

Surface insights separately for reporters, editors or managers

Engagement Scores

Blend pageviews, time, sharing (and more) into one metric for easier and more meaningful analysis

Newsroom Priorities

Track performance toward your own important editorial and business goals

Segment audiences

Isolate groups by demographics, behavior or loyalty stages to track who matters most

Journalism Characteristics

See which qualities, topics or story forms, make your content more engaging

Automated Insights

Receive alerts about content opportunities and trends

Who uses Metrics for News?

More than 70 publishers have used Metrics for News to refine content strategies, re-organize their newsrooms, create blended metrics, grow audiences and track key segments and subscription funnels. Click here to read a case study.

Resource-strapped publishers

Can refine content strategies and foster more awareness of analytics in their newsroom

Large newsrooms

Can house all their analytics in one place and create custom Engagement Scores

Performance-driven managers

Can track staff performance and measure against organizational goals

Subscription-driven publishers

Can track key audience segments and their paths to subscription

Get started today