Our team

Metrics for News is a project of the American Press Institute, a trusted, nonprofit center for advancing journalism.

Here are the API team members and others who work on this project.

Tom Rosenstiel

Tom Rosenstiel

API Executive Director

Tom has years of experience in content analysis and journalism, as the founder and former executive director of the Project for Excellence in Journalism and a longtime media critic and author.

Email Tom
Jeff Sonderman

Jeff Sonderman

API Deputy Executive Director

Jeff works with partners on shaping content strategy decisions, digital strategies, and also is the developer and architect of the Metrics for News software.

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Liz Worthington

Liz Worthington

Director of Metrics for News

Liz oversees the operations of the program, working closely with partners on training and consulting for how to use Metrics for News data.

Email Liz
Katie Kutsko

Katie Kutsko

Education & Strategy Manager

Katie teaches current and future newsroom partners problem-solving techniques using data, empowering everyone in the newsroom to use web analytics tools.

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Shirley Qiu

Shirley Qiu

Newsroom Success Manager

Shirley helps newsroom partners using Metrics for News understand their data and use it to inform strategies for growing audiences, building loyalty and driving subscriptions.

Email Shirley
Lindsay Carbonell

Lindsay Carbonell

Manager of Product & Technology

Lindsay leads the technical development of Metrics for News by assessing current partner needs, the state of the journalism industry, and web design standards. She supports Metrics for News users day-to-day through code and communication.

Email Lindsay