Shay Totten
Explore your data: Make the most of custom reports
Custom reports enable you to easily access and organize your raw data to more deeply explore your data and answer important audience questions. A core feature of Metrics for News (MFN) is our Custom Reports dashboard, which allows you to create comparison reports that mix and match your data to help you hone in on […]
Transitioning to GA4: Where to start
So, you’re just realizing that Google Analytics is going to change dramatically in a couple of months and you don’t know where to start. Don’t sweat it, at least not too much. Not yet. Will it be frustrating? Yes. Will you curse the Google Overlords? Possibly. Are you alone? No. API’s Product Strategy Team, along […]
Helpful tips: Messaging metrics in the newsroom
A weekly newsletter. Open office hours. One-on-one chats. These are just some ideas to consider if you want to get more people talking about metrics in your newsroom. During a recent learning session and discussion with newsroom leaders—Let’s Talk Metrics (or what we talk about when we try not to talk about metrics)—two newsroom leaders […]
How Metrics & Surveys Can Help You Better Understand & Serve Your Community
A recent cohort hosted by Metrics for News – Reaching New Audiences – brought together publishers from around the world to look at data-driven strategies to reach new audiences. Below is the result of a successful experiment using reader and community surveys at The Arizona Daily Star, which is working to better understand its Spanish-reading audience and Tucson’s […]
Moving On From The Way It’s Always Been Done
A recent cohort hosted by Metrics for News – Reaching New Audiences – brought together publishers from around the world to look at data-driven strategies to reach new audiences. Below is the result of a successful experiment at The Chattanooga Times Free Press to reach younger audiences by rethinking its approach to a major annual city event. Executive […]
Using LinkedIn to Reach and Engage Younger Audiences
A recent cohort hosted by Metrics for News – Reaching New Audiences – brought together publishers from around the world to look at data-driven strategies to reach new audiences. Below is the result of a successful experiment by Automotive News to use LinkedIn’s live feature to reach a new professional readership. Executive Summary Automotive News […]