Shay Totten

Helpful tips: Messaging metrics in the newsroom

A weekly newsletter. Open office hours. One-on-one chats. These are just some ideas to consider if you want to get more people talking about metrics in your newsroom. During a recent learning session and discussion with newsroom leaders—Let’s Talk Metrics (or what we talk about when we try not to talk about metrics)—two newsroom leaders […]

How Metrics & Surveys Can Help You Better Understand & Serve Your Community

A recent cohort hosted by Metrics for News – Reaching New Audiences – brought together publishers from around the world to look at data-driven strategies to reach new audiences. Below is the result of a successful experiment using reader and community surveys at The Arizona Daily Star, which is working to better understand its Spanish-reading audience and Tucson’s […]

Moving On From The Way It’s Always Been Done

A recent cohort hosted by Metrics for News – Reaching New Audiences – brought together publishers from around the world to look at data-driven strategies to reach new audiences. Below is the result of a successful experiment at The Chattanooga Times Free Press to reach younger audiences by rethinking its approach to a major annual city event. Executive […]

Using LinkedIn to Reach and Engage Younger Audiences 

A recent cohort hosted by Metrics for News – Reaching New Audiences – brought together publishers from around the world to look at data-driven strategies to reach new audiences. Below is the result of a successful experiment by Automotive News to use LinkedIn’s live feature to reach a new professional readership. Executive Summary Automotive News […]