So, you’re just realizing that Google Analytics is going to change dramatically in a couple of months and you don’t know where to start. Don’t sweat it, at least not too much. Not yet.  Will it be frustrating? Yes. Will you curse the Google Overlords? Possibly. Are you alone? No. API’s Product Strategy Team, along […]

A weekly newsletter. Open office hours. One-on-one chats. These are just some ideas to consider if you want to get more people talking about metrics in your newsroom. During a recent learning session and discussion with newsroom leaders—Let’s Talk Metrics (or what we talk about when we try not to talk about metrics)—two newsroom leaders […]

A recent cohort hosted by Metrics for News – Reaching New Audiences – brought together publishers from around the world to look at data-driven strategies to reach new audiences. Below is the result of a successful experiment using reader and community surveys at The Arizona Daily Star, which is working to better understand its Spanish-reading audience and Tucson’s […]

A recent cohort hosted by Metrics for News – Reaching New Audiences – brought together publishers from around the world to look at data-driven strategies to reach new audiences. Below is the result of a successful experiment at The Chattanooga Times Free Press to reach younger audiences by rethinking its approach to a major annual city event. Executive […]

A recent cohort hosted by Metrics for News – Reaching New Audiences – brought together publishers from around the world to look at data-driven strategies to reach new audiences. Below is the result of a successful experiment by Automotive News to use LinkedIn’s live feature to reach a new professional readership. Executive Summary Automotive News […]