Custom reports enable you to easily access and organize your raw data to more deeply explore your data and answer important audience questions. A core feature of Metrics for News (MFN) is our Custom Reports dashboard, which allows you to create comparison reports that mix and match your data to help you hone in on […]

So, you’re just realizing that Google Analytics is going to change dramatically in a couple of months and you don’t know where to start. Don’t sweat it, at least not too much. Not yet.  Will it be frustrating? Yes. Will you curse the Google Overlords? Possibly. Are you alone? No. API’s Product Strategy Team, along […]

A weekly newsletter. Open office hours. One-on-one chats. These are just some ideas to consider if you want to get more people talking about metrics in your newsroom. During a recent learning session and discussion with newsroom leaders—Let’s Talk Metrics (or what we talk about when we try not to talk about metrics)—two newsroom leaders […]

A recent cohort hosted by Metrics for News – Reaching New Audiences – brought together publishers from around the world to look at data-driven strategies to reach new audiences. Below is the result of a successful experiment using reader and community surveys at The Arizona Daily Star, which is working to better understand its Spanish-reading audience and Tucson’s […]

A recent cohort hosted by Metrics for News – Reaching New Audiences – brought together publishers from around the world to look at data-driven strategies to reach new audiences. Below is the result of a successful experiment at The Chattanooga Times Free Press to reach younger audiences by rethinking its approach to a major annual city event. Executive […]

A recent cohort hosted by Metrics for News – Reaching New Audiences – brought together publishers from around the world to look at data-driven strategies to reach new audiences. Below is the result of a successful experiment by Automotive News to use LinkedIn’s live feature to reach a new professional readership. Executive Summary Automotive News […]

As news organizations begin to see declining reader interest in coronavirus coverage, we talked to one hyperlocal news organization in Dallas to see how they’re pivoting coverage to evolve with reader interests. Many news publishers have seen major spikes in traffic to their websites as a result of the global pandemic. As readers grow accustomed […]

Analytics don’t have to clash with journalistic values. Here’s how one team of reporters has used analytics to reinforce its mission. When journalists think of analytics, they often think of page views — and the negative implications of measuring journalism simply based on how many people might have clicked on a story. But on a […]

For the past two years, the Virginian Pilot’s newsroom goals have not included a print component — a huge shift in its 154-year history. “Our primary goal shifted from sustaining the print product to building a digital subscriber base,” said Senior Editor Jeff Reece, who’s been pushing the newsroom with other Pilot staff to evolve […]

A local news publisher in Norfolk, VA, has been using data to drive editorial decisions — a journey closely tied to its digital transition since 2016. The Virginian-Pilot’s shift to a digitally-focused newsroom strategy has meant not just a change in approach but also a change in mindset — from trusting their gut to trusting […]