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Want to find time for more enterprise reporting? Dive into analytics.

Analytics don’t have to clash with journalistic values. Here’s how one team of reporters has used analytics to reinforce its mission. When journalists think of analytics, they often think of page views — and the negative implications of measuring journalism simply based on how many people might have clicked on a story. But on a […]

From print-first to audience-first: Using analytics to change the newsroom mindset

For the past two years, the Virginian Pilot’s newsroom goals have not included a print component — a huge shift in its 154-year history. “Our primary goal shifted from sustaining the print product to building a digital subscriber base,” said Senior Editor Jeff Reece, who’s been pushing the newsroom with other Pilot staff to evolve […]

How to use analytics to identify and build a popular new beat

A local news publisher in Norfolk, VA, has been using data to drive editorial decisions — a journey closely tied to its digital transition since 2016. The Virginian-Pilot’s shift to a digitally-focused newsroom strategy has meant not just a change in approach but also a change in mindset — from trusting their gut to trusting […]