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The Metrics for News program is available for publishers of all types and sizes. Pricing varies by client depending on several variables. Please contact us using the form below to ask questions or arrange a demo.

Frequently asked questions about Metrics for News

General questions What is Metrics for News? Metrics for News is an analytics tool that aligns journalism metrics with your editorial values and business model. Its dashboards pull data from your current analytics services and social media platforms into one place, identifying patterns that show how to better engage, monetize and serve audiences with your […]

5 ways Advocate Media is addressing reader fatigue

As news organizations begin to see declining reader interest in coronavirus coverage, we talked to one hyperlocal news organization in Dallas to see how they’re pivoting coverage to evolve with reader interests. Many news publishers have seen major spikes in traffic to their websites as a result of the global pandemic. As readers grow accustomed […]

Want to find time for more enterprise reporting? Dive into analytics.

Analytics don’t have to clash with journalistic values. Here’s how one team of reporters has used analytics to reinforce its mission. When journalists think of analytics, they often think of page views — and the negative implications of measuring journalism simply based on how many people might have clicked on a story. But on a […]

From print-first to audience-first: Using analytics to change the newsroom mindset

For the past two years, the Virginian Pilot’s newsroom goals have not included a print component — a huge shift in its 154-year history. “Our primary goal shifted from sustaining the print product to building a digital subscriber base,” said Senior Editor Jeff Reece, who’s been pushing the newsroom with other Pilot staff to evolve […]

How to use analytics to identify and build a popular new beat

A local news publisher in Norfolk, VA, has been using data to drive editorial decisions — a journey closely tied to its digital transition since 2016. The Virginian-Pilot’s shift to a digitally-focused newsroom strategy has meant not just a change in approach but also a change in mindset — from trusting their gut to trusting […]